So this review isn't really for a new product. In fact, I know news about this shampoo has been everywhere. But here's the deal - I didn't want Loreal's EverPure Moisture Shampoo to work. I told my friends they shouldn't use it. Over and over again.Why? I feel like Loreal is playing on consumers' interest in the green initiative to get rid of harsh sulfates in a soap, with no real intent to be kind to my hair and the environment. That doesn't seem like a bad goal to have, being green, but I don't like to be so openly manipulated. It also bothers me because by saying that having sulfates (which are in everything) makes your shampoo bad, equals saying that every other hair product Loreal makes for colored hair is bad for your colored hair. As if they are admitting they have been pulling the wool over our eyes until the release of this product. The big sulfate we all know you must avoid is the harsh ammonium lauryl sulfate. Lauryl does have a sister detergent, Laureth, and she is not quite as harsh and is typically accepted to be better for color treated hair. That said, you may want to consider avoiding sulfates in general, but that is up to you.Now, I eat crow.This stuff really does work. My hair color, which is bright, bright red, has lasted longer for the last month than ever before. I haven't found myself reaching for a color depositing shampoo or conditioner and my hair is really, really shiny. I mean out-of-this-world, getting-compliments-all-of-the-time-shiny. My color hasn't faded. And for a red, that is saying something. The shiny, may be due in part to a conditioner (I'll get to that later). But for a product I wanted to fail, I really, really liked it!
